Keith Costa
Industrial Designer
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Beast Grooming

...for the dishonorable man.

Beast Grooming is a high end shaving kit consisting of a Beard Trimmer, a Safety Razor, an Ear/Nose Hair Trimmer, and A shaving cream Brush and Bowl. These products are marketed towards men who want a product to reflect their inner alpha male, and make them feel like the martini-sipping scoundrel that, deep down, so many men wish to emulate.

 

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The Rebel

The Rebel

The Rebel is a classy, elegant beard trimmer. When not in use, the trim guard seamlessly reconnects with the body, creating a smooth, aggressive form. To adjust the height of the guard, the knurled pop-up adjustment dial gives an analog feel to a modern grooming tool. 

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The Scoundrel

The Scoundrel

The Scoundrel is an angular aggressive one-blade razor. With a smooth, built in contouring mechanism, this razor will give an inexplicably precise shave worthy of the dishonorable man. The precision of the shave is entirely dependent on the tightness of your grip, so the control and choice is yours.

Designed by Cody Moore

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The Thief

The Thief

With a retracting blade, and sinuous form, the Thief will surely be the most elegant and glamorous way to tackle the taboo of ear and nose hair grooming. The hidden blade ensures that the cutting mechanism remains clean and the smooth sliding switch connects the user to the elegant form.

 

Designed by Emmorie Jossie

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The Lover and the Liar

The Lover and the Liar

Rooted in tradition while maintaining a modern flare, the Lover and the Liar are a shaving brush and bowl for the dishonorable man. With a water resistant shell, the ergonomically designed, angular bowl withstands the test of time, while the brush maintains a classic feel with a new, sleeker look. 

 

Designed by Keith Costa

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Honors

Honors

Yanko Design - Featured Design

(https://www.yankodesign.com/2017/01/16/this-grooming-kit-is-man-tastic/)

Kontakt Mag - Featured Design

(http://kontaktmag.com/industrial/beast-grooming-designing-for-the-masculine/)

Tuvie - Featured Design

(http://www.tuvie.com/beast-grooming-modern-mens-facial-grooming-set-for-alpha-male-market/)