Corona Premier
BNP Paribas | Indian Wells Open 2024
Creative Direction
2D/3D Design
Production Design
Just outside of the main stadium at the 2024 BNP Paribas Open in Indian Wells , California, The Corona Premier Pavilion provided a shaded garden to enjoy the premier side of light in between tennis matches.
With a large wrap-around bar and branded table tennis tables, the Corona Premier Pavilion at BNP Paribas is one of the first examples of an in person activation utilizing Corona Premier’s newly redesigned branding. Featuring an minimalist, but highly curated design language, Corona Premier looked to emulate an elevated, outdoor cocktail lounge that wove in cues from the surrounding Palm Desert area, while also providing important brand education and awareness.
