Before embarking on the 2022-2023 College Football season, The Ohio State University installed a larger-than-life Corona branded area by one of their stadium entrances. Taking inspiration from beach bars, as well as pulling from Corona’s experiential graphic stylings, this entrance provided OSU fans with a 360 degree immersive experience for them to pick up a cold one before heading into the stands.

 This permanent installation featured full scale, custom, vinyl graphics to fully transform the existing concrete façade. Within these graphics, we included messaging and specific Corona sports equity that doubled as photo moments and engagement pieces. This engagement also posed the design challenge of developing an ownable Corona area without the use of the classic Corona colors of blue and gold. (Blue and gold are the team colors of The University of Michigan, the Buckeye’s greatest rivals.)

Concept Renderings

Activation