Pacifico
Winter X Games 2024
Creative Direction
2D/3D Design
Production Design
In the winter of 2024, Pacifico brought the energy to the 2024 Winter X Games in Aspen, Colorado.
Beginning with a bright yellow inflatable archway, consumers were greeted with a colorful, immersive basecamp inspired by après ski culture. They were then invited to grab a cold Pacifico from the famous Pacifico airstream, snap a photo on either of the two winter sports inspired photo opportunities, kick back to some music from a live DJ and watch the Winter X Games events from the prime location of the footprint. With its loud colors and casual atmosphere, the Pacifico activation provided an enticing hang-out spot while driving significant brand awareness.
