Modelo
Rolling Loud Miami
Art Direction
3D/2D Design
Production Design
2022 saw the launch of the Modelo Fighting Spirit Music Lounge: an ownable, branded, on-site experience for Rolling Loud Miami.
This activation creatively highlighted Modelo by offering an experience that was unique to the brand and positioned the brand as the Fighting Spirit brand of the hip hop music space. With interactive elements such as an infinity cube photo moment, custom screen printing, product sales, premium giveaways, a VIP viewing deck and more, this activation offered an immersive experience to consumers and helped drive brand awareness and excitement.
