Metlife Stadium in East Rutherford, New Jersey is the largest professional NFL Stadium in terms of capacity in the country, and for that reason, Modelo wanted to ensure that their brand was being showcased visibly and loudly.

For Modelo, we were tasked with transforming a concourse bar primarily through the use of large scale graphics and illuminated signage, becoming known as the Modelo Cantina. As Metlife Stadium is the home of two NFL teams, we wanted to make sure that the bar leaned primarily into Modelo iconography and promoted the brand first and the partnership second. Covering an almost 3000sqft wall of windows and completely transforming the interior, Modelo ensured massive visibility and brand recognition within the concourse.

Concept Renderings

Activation