Kim Crawford
Coachella Music and Arts Festival 2022
Art Direction
3D/2D Design
On Site Management
When tasked with developing a Kim Crawford activation for the Coachella Music and Arts Festival in 2022, we set out to create an experience that felt ownable to the brand while also taking some aesthetic swings to ensure that it could rise to the level of whimsy that is synonymous with the festival. At the end of the day, it all boiled down to one word: Vibes.
Devised as a self-care pit stop, the footprint leaned heavily on the Kim Crawford pink as well as unique, hibiscus patterns to call back to tropical oasis’ and spas. Additionally, the experience included a fully stocked wine bar (complete with Kim Crawford Frose machines), a touch up beauty counter, an intention reading area, and photo opportunity.
