LG
NCAA Men’s Final Four
Creative Direction
3D/2D Design
Production Design
For the 2023 NCAA Men’s Final Four, consumer electronics giant LG wanted to create an exciting sharable attendee experience that would separate them from the other March Madness sponsors, by focusing on emerging tech integration.
Fan’s would step into the LG MAX Out XR Scanner, where they would be scanned head to foot and transported into the metaverse for their very own March Madness Moment. As participants queued to experience the LG MAX Out XR Scanner, they were surrounded by LG products, such as LG OLED TV’s including the worlds first 97” OLED , and we invited to interact with some upcoming cutting edge LG appliances such as the new Insta-view MAX and Mood-Up Fridges, both stocked full of LG Swag.
