As part of their sponsorship with the Brooklyn Nets, Modelo collaborated with New York street artist SNOEMAN to create a co-branded jacket, sweepstakes and launch event in January 2024.

The nationwide sweepstakes culminated in a launch event in Brooklyn, New York which featured a complete 360 degree takeover of a storefront showcasing the larger-than-life artwork of SNOEMAN and elevating the longstanding partnership between Modelo and the Brooklyn Nets. Featuring wall-to-wall graphic treatments and a custom mural (all designed by SNOEMAN), live merch customization, a live DJ, interactive basketball inspired arcade games and a live feed of the Brooklyn Nets game, this event made a huge splash on social media and had a line around the block.

Concept Renderings

Activation

Wall Artwork by SNOEMAN